What We Offer
A double click into each Frankie Brand offering.
Brand & Community Strategy Partnership
For brands building from the ground up, or brands who've grown fast and never stopped to define what they actually stand for.
A brand and community audit, where you stand today versus where you want to be. A working session (or series) to define brand ethos, positioning, and the belief your brand stands for. A community strategy roadmap that translates that positioning into actual channel tactics, programming, and content direction. A content engine blueprint showing how community advocacy will fuel your social, paid, and content library. A prioritized rollout plan so you know what to build first.
You Get
How It Works
- Discovery and audit
- Strategy sprint
- Delivery and a walkthrough session, with the option to stay on as an ongoing advisor.
Delivery, 4-6 weeks based on scope
Ambassador Program Design & Build
For brands with an ambassador program that's underperforming, or brands who know they need one and don't know where to start.
An audit of your existing program, or a landscape assessment if you're starting fresh, program strategy including structure and tiers, a recruitment plan and criteria, an onboarding and activation plan, an investment breakdown based on your budget, and a full playbook your team can run on their own.
You Get
How It Works
- Audit
- Program design, build and launch planning
- Handoff
Delivery, 2-4 weeks based on scope
Campaign & Event Activation
For brands with a campaign already in motion and no community team to plug into it, a single event to run, a series to strategize, or a program to build from the ground up.
Integrated Campaign Channel Strategy: You're already running paid, social, and email, and community is the channel going untapped. Backed by real integrated marketing director experience, I build the community marketing strategy and bake it into your existing channel mix, so it works alongside everything else instead of living off to the side.
Single Event Execution: full concept, logistics, vendor coordination, and day-of execution for one activation, the way it came together for Tubby Todd. Custom quote based on scope.
Event Series Strategy: concept, cadence, format, and community engagement mechanics for a recurring series. You or your team handles production.
Scalable Program Build: a full, repeatable system with a budget framework, vendor criteria, and a playbook, so your brand can run events at scale without you in the room every time.
You Get
How It Works
- Execution based on business needs & scope
Delivery varies based on scope
Content Strategy & Community
For brands with plenty to say and no real system for saying it, or brands who want to know how they're actually showing up when someone asks AI instead of Googling.
A content audit of what's working and what's missing, content pillars built from your actual brand ethos and community advocacy, a plan for turning community-made content & UGC into usable assets across organic social, paid, and your content library, an LLM visibility audit with specific recommendations, and a content calendar your team can run with.
I ensure your community efforts fuel your content engine.
You Get
How It Works
- Audit
- Strategy build
- Delivery and walkthrough
Delivery, 2 weeks based on scope
3 Ways to Work With Me
Hourly consulting: For brands that need strategic direction without a full engagement: brand positioning, community strategy, go-to-market planning, billed by the hour.
Retainer: For brands that want me embedded with their team, building and running strategy alongside you, not handing it off and walking away.
Scoped project or RFP: For larger initiatives, I pitch and scope the work directly: timeline, deliverables, and cost defined upfront.